CRDG’s Marketing and Publication Services (MaPS) is a one-stop center for educational resources and support, marketing consultation, and publishing services, not only for our CRDG and College of Education family, but for other university departments, schools, and non-profit organizations. The multi-faceted MaPS office handles an array of services including marketing and disseminating CRDG-developed materials to schools both nationally and internationally, coordinating professional development opportunities for teachers, creating quality layouts and graphic design, and providing photocopying, binding, laminating, and 4-color printing services.
MaPS was busy this year supporting a variety of initiatives that resulted in broad distribution of CRDG products and services. In mathematics, MaPS worked with the HIDOE to produce and distribute the new curriculum A Modeling Approach to Algebra (see p. 11) to Hawai‘i schools. They also worked with Rasmussen College to deliver a modified version of CRDG’s Algebra I: A Process Approach textbook and support materials tailored to Rasmussen’s developmental mathematics course needs on multiple campuses in the midwest. The arrangement started with distribution of print materials, but now involves electronic delivery of materials to students. In science, MaPS renewed the Texas adoption of CRDG’s high school marine science materials, The Fluid Earth and The Living Ocean. MaPS also increased CRDG’s visibility and sales outside the educational arena this year by initiating sales of CRDG products on Amazon. So far, they have seen steady sales on the forty-plus titles available. Finally, MaPS coordinated production and marketing of the new publication Reflections of Honor, arranging for distribution by the University of Hawai‘i Press and hosting a launch reception in December (see p. 18).