fbpx

Receive 15% off Aloha: Traditions of Love and Affection just in time for Valentine’s Day!

Looking for the perfect gift for a loved one for Valentine’s Day?

Learn about how the word aloha has evolved and how it relates to the traditions of love and affection that we associate with Valentine’s Day.

In Aloha, author Malcolm Nāea Chun addresses the topic of love and affection and the evolution of the use of the related word, aloha. Through his research, which included the use of numerous primary sources, Chun has found that aloha has a meaning that goes far beyond a simple greeting such as hello and goodbye. In fact, he asserts that aloha has undergone a post-contact transformation, so that its original meaning is now merely a secondary meaning. He conducted his research by looking at how aloha has been used by Hawaiians before and after contact with explorers and, later, with missionaries. He followed the meaning of the word through history, looking at how it was used by Hawaiians and others, and discovering what aloha really meant in traditional Native Hawaiian culture before European visit ors came ashore in 1778. This book is an addition to the eleven-volume Ka Wana series, a set of publications developed through the Pihana Nā Mamo Native Hawaiian Education Program. The program was designed to assist parents, teachers, students, and staff in their study and modern-day application of Hawaiian customs and traditions.

View sample pages of Aloha.

You must mention this offer to receive the discount. Offer valid until February 29, 2012